You just want to support everything that they do,” he said. “The whole motivation here is that when you get to a point that you love an artist – when you go from liking them to being a real true fan of theirs – at some point you just want everything they make. “We’re excited to open it to everybody and see what happens: I suspect it’ll be all over the map.” ‘You just want to support everything that they do’īandcamp is keen for the new feature to be seen as a way for fans to support artists, at a time when the debate around how musicians make money – particularly from streaming services like Spotify – is more heated than ever. They were talking about $200 a year,” he said. “We heard from another label who represents an artist who is really prolific, and for whom they don’t even know what to do with the quantity of music the person is giving them. Diamond said that in tests of the new subscriptions feature, artists have opted for a range of prices.īritish band Candy Says, for example, are selling their subscription for £20 a year.
Musicians will also be able to choose to release music to subscribers only – either temporarily or permanently – as well as giving them a blanket discount on merchandise that they are selling on their stores.īandcamp will take the same revenue share as it does for digital sales: 15%, dropping to 10% once an artist reaches $5,000 in sales. We have 12 million tracks on the site and 1.6 million albums, so it’s an easy way for artists to start.” “Another element of this is that any artist can choose any number of items from their back catalogue to give to subscribers as a bonus when they subscribe. Subscribing fans will still be able to download music files as if they’d bought them individually, but Diamond said that Bandcamp’s mobile app is now being used by hundreds of thousands of people as a way to access all the music they have purchased. “It’s kinda like what U2 and Apple did, except that it’s music that you actually want!” said Diamond. Artists will be able to set their own price for subscriptions, with all their new music made available to paying fans through Bandcamp’s app as soon as it’s released.
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